Sir Richard Branson announces Virgin Mobile’s RE*Generation expanded youth initiative

By Sonya Davidson

This week, Sir Richard Branson and Virgin Mobile hosted an exclusive live concert event with The Arkells in Toronto to announce a new initiative to help at-risk and homeless youth. The Virgin Mobile RE*Generation social initiative, which began in 2008, will be re-focusing on programs with partners that will help youth develop skills needed to get, and keep, jobs.

There are 225,000 Canadian youth who are not in school and not working. Virgin Mobile also mentioned that there are also about 35,000 are in emergency shelters and 6000 youth living on the street.

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