Entries by Nicole Batac (11669)

Saturday
May112024

Canadian Reviewer Weekly Roundup - 5/5- 5/11

Friday
May102024

Apple unveils playful packaging for new Apple Pencil Pro

Photo: @Mrwhosetheboss via X

This week, alongside the powerful new iPad Pro and iPad Air, Apple launched a fresh iteration of its beloved stylus, the Apple Pencil Pro. Boasting innovative sensors for haptic feedback and a cool "Barrel Roll" effect, it also arrives in surprisingly delightful packaging.

Apple's packaging is renowned for its quality design, but terms like "clean," "minimalist," or even "utilitarian" typically come to mind. Recent iPhone and iPad boxes follow a strict formula, offering a predictable (though well-designed) experience. However, the Apple Pencil Pro breaks the mould.

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Friday
May102024

Apple's 'Crush'-ing blow: A tone-deaf ad backfires

The deep-seated disgust many felt towards Apple's latest iPad Pro commercial is understandable. A montage of cherished creative tools—a piano, paints, a record player, etc.—being obliterated by a hydraulic press is an alarming image. Especially considering the piano's potential lifespan dwarfs the fleeting relevance of a new gadget.

The message we got was this: Apple, a tech giant, is crushing everything beautiful and human in favour of a sleek, but ultimately disposable, device. They wanted us to think about the device's thinness—one of its biggest selling points—but it came at a cost of what looked like we're going to destroy everything else you use for creativity and expression.

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Friday
May102024

Apple iPad Air gets bigger and faster

Photo: Apple

Apple announced a significant update to its iPad lineup on Tuesday, introducing the next generation of both the iPad Air and iPad Pro. It's the longest gap between iPad updates since the device's debut in 2011, highlighting the substantial advancements in these new models.

The biggest news for the iPad Air is the new 13-inch size option alongside the familiar 11-inch model. This larger display offers 30% more screen real estate, ideal for users who crave additional workspace. Both sizes start at CA$799 for the 11-inch and CA$1,099 for the 13-inch, making the iPad Air a compelling choice for those seeking a powerful tablet at a competitive price point.

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