Apple's new holiday ad champions the virtue of inclusion

In timely fashion, Apple has released its latest holiday ad which focuses on inclusion. Featuring Frankenstein's Monster, the ad, which shares the same holiday vibe as 2013's Emmy Award winning "Misunderstood" spot doesn't focus on technology or products but instead brings light to extending olive branches, opening hearts to others despite personal or ideological conflicts. 

Apple's new 'Stickers' ad focuses on MacBook Air love

A clever new ad from Apple shows the various ways MacBook Air owners personalize their notebooks with stickers, etchings and decals. It shows how into their devices people are as well as how creative one can get with the backlit Apple logo. Although personally, I wouldn't add stickers on my notebook, I still enjoyed the ad. Nice nod to Apple's rainbow logo towards the end.

The Apple Beat: Apple's post Samsung future Sharpens

By Gadjo Cardenas Sevilla

There have been signs, some subtle and some obvious, that Apple is ready to move away from Samsung as a major supplier of components, displays, memory and storage. Apple has tapped other manufacturers like Sharp, TMSC (for the A5 processor successor) and others to secure components for its product line going forward.

The writing is on the wall. The legal battle between Apple and Samsung is vast and encompasses various countries and focuses on a number of technologies affecting smartphones, computers and most importantly, tablets.

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