Apple shares 'Glowtime' event date, iPhone 16 lineup to take centre stage

Apple has officially announced its upcoming "Glowtime" event, scheduled for September 9th, 2024, at 1 PM ET / 10 AM PT. The highly anticipated event will take place at the Steve Jobs Theater at Apple Park.

As expected, the iPhone 16 lineup will be a major focus of the event. The iPhone 16 and 16 Plus are rumoured to feature a significant design change with a vertically aligned camera system on the back, a departure from the horizontal arrangement seen in previous models.

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Apple's rumoured September 10 event: What to expect

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We're expecting new iPhones to drop anytime now and it looks like that Apple event is coming soon. According to Bloomberg's Mark Gurman, Apple is gearing up for a major product launch on September 10. This event will likely introduce the iPhone 16 lineup, Apple Watch Series 10, and two new AirPods models.

The iPhone 16 series is expected to feature larger displays on the Pro models (from 6.1 inches to 6.3 inches on the Pro and from 6.7 inches to 6.9 inches on the Pro Max), a dedicated camera button, and new AI features in iOS 18.1. While major hardware changes might not arrive until next year, the iPhone 16 will offer a significant upgrade over its predecessor.

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No big changes expected for iPhone 16 series

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Since its 2020 redesign, the iPhone has seen incremental updates rather than groundbreaking changes. This trend is set to continue with the upcoming iPhone 16 lineup.

While last year's Pro model introduced a titanium shell, the core device remained largely unchanged. The Dynamic Island, though hailed as innovative, was more of an interface tweak than a fundamental shift. This year's models will follow suit, offering subtle refinements rather than a dramatic overhaul.

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Apple iPhone 16 to supposedly launch on schedule even as Apple Intelligence is delayed

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In a departure from its 2011 strategy, Apple will reportedly release the iPhone 16 in September, even if the core feature, Apple Intelligence, won't be ready until October. Bloomberg's Mark Gurman pointed out in his weekly Power On newsletter how this decision contrasts with the company's previous approach when it delayed the iPhone 4S launch to coincide with the release of iCloud and Siri.

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