Your iPhone might show you more ads in the future

Source: Apple

Apple is looking to amp up its ad business, which means you might see more ads on your iPhone in the future. A report from Bloomberg's Mark Gurman claims you might see more ads within first-party Apple apps like Maps and Podcasts. Apple apps like the App Store, News, and Stocks already serve some advertising to users, but now it's looking to branch to more apps. Gurman believes we'll see more ads in digital storefronts like Books and Podcasts, the TV+ app, and even Maps through search ads.

According to Gurman's Power On newsletter, Apple's advertising teams "gained a foothold" within its Services business earlier this year. Todd Teresi, who used to work for Eddy Cue during the time of the iAd network, started reporting to Cue again. And Teresi reportedly discussed expanding the ad arm of Apple, increasing its US$4 billion annual revenue to double digits. And the company needs to serve more ads to accomplish that goal.

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Apple is reportedly funding podcasts it could turn into films or TV shows

Source: Apple

Apple has supposedly signed a deal with podcast producer Futuro Studios to help fund future podcast development and productions. As part of the deal, Apple gets the first refusal on the rights to turn these podcasts into a film or TV show. The tech giant has already produced TV shows based on podcasts WeCrashed and The Shrink Next Door.

The company's TV division leads the podcasting deals it enters. Meanwhile, its actual podcasting unit has reportedly avoided investing in specific titles to appear as a "neutral platform." Apple and Futuro have declined to comment on Bloomberg's report. But it looks like Apple is using the technology to benefit its other businesses more than directly expanding or growing the shows. Aside from using it for adaptations, Apple has done companion podcasts for content like The Problem with Jon Stewart and For All Mankind as promotional tie-ins.

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Apple Watch Series 8 Pro tipped to get biggest redesign since Series 4

The premium version of the Apple Watch is expected to get an entirely different look. It's rumoured to have the first biggest redesign since the Apple Watch Series 4. In his Power On newsletter, Bloomberg's Mark Gurman wrote that the pro version of the Apple Watch Series 8 would reportedly have a 7% larger display than current models. 

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Apple tipped to release M2-powered MacBook Pros as soon as the fall

Source: Apple

We might soon see the M2 Pro and Max processors on MacBook Pros. At least, that's what Bloomberg's Mark Gurman claims to be happening. In his weekly Power On newsletter, he said that we might see refreshed 14- and 16-inch MacBook Pro laptops as soon as this fall. The overall design might not get revamped. Instead, the focus is on bringing the second iteration of its in-house processors to the more pro-centric line of MacBooks. These chips are expected to be faster and more oriented toward heavy-duty workflows.

If the report is accurate, it suggests Apple adopts an iPhone-like release cadence. But if the company sticks to the rollout of the M1 to the M1 Pro and M1 Max chips, we might have to wait until spring 2023. We'll keep our eyes peeled for any updates with this lineup.

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