Apple's new 'Stickers' ad focuses on MacBook Air love

A clever new ad from Apple shows the various ways MacBook Air owners personalize their notebooks with stickers, etchings and decals. It shows how into their devices people are as well as how creative one can get with the backlit Apple logo. Although personally, I wouldn't add stickers on my notebook, I still enjoyed the ad. Nice nod to Apple's rainbow logo towards the end.

Apple Beat: The Enduring, Elusive, MacBook Air

By Gadjo Cardenas Sevilla

When the first MacBook Air was released in 2008, it was an expensive and somewhat impractical subportable notebook that pushed the boundaries of thinness and portability above all else. It wasn’t very powerful, battery life was so-so and the lack of I/O limited its appeal.

It did introduce unibody construction to the mainstream, later on SSD (Solid State Drives) and changed the way Apple built its hardware from that point onwards.

Six years on, the MacBook Air has evolved into a versatile, powerful all-day computer and possibly the most popular Apple portable ever made. During yesterday’s Microsoft Surface Pro 3 reveal in New York, the Redmond Giant’s executives poked barbs at the MacBook Air as a representative of “The Laptop,” their own product, the third generation Surface tablet, being touted as more than just a hybrid device but a replacement for laptops.

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Apple updates MacBook Air line with faster processors

Apple has updated the ultra-thin notebooks to newer 1.4 GHz dual-core Intel Haswell processors (up to 2.7 Ghz Turbo Boost) and as a result improved battery life by up to an hour. Check out the new MacBook Airs online here.

“With MacBook Air starting at $999, there’s no reason to settle for anything less than a Mac,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Macs have never been more popular, and today we’ve boosted the performance of MacBook Air so even more people can experience the perfect everyday notebook.”

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Review: Apple MacBook Air 13-inch (2013)

By Gadjo Cardenas Sevilla

Today’s 13-inch MacBook Air exemplifies a product that’s been constantly refined, improved and updated while maintaining all the best features and elements that have made it arguably one of the best notebooks of all time. 

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