Meta reportedly scraps high-end Apple Vision Pro competitor
Meta has supposedly abandoned plans for a premium mixed-reality headset designed to compete with Apple's Vision Pro. The decision, according to internal sources, came after a product review meeting attended by CEO Mark Zuckerberg.
The headset, codenamed "La Jolla," was slated for a 2027 release and was touted to feature high-quality micro OLED displays, similar to those found in the Vision Pro. However, the high cost associated with these displays proved to be a significant hurdle in achieving a price point below US$1,000 (around CA$1,350).