Review: Motorola Moto E

Text and photos by Gadjo Cardenas Sevilla

Smartphones for emerging markets are a thing now. We’re seeing a race to the bottom in terms of price but smartphone manufacturers are pulling all the stops to recreate the smartphone experience found on more expensive devices. Motorola’s first salvo was the Moto G, which in 6 months has proved itself to be the best selling smartphone for the company and enjoyed shipment of 150,000 units in Canada alone. Now the Moto E is taking things down a notch and to a whole new level.

There’s now new competition in smartphones and it isn’t about the best specs, largest screens, biggest storage or fastest data connections. The challenge is to create the cheapest, most flexible and universally viable platform for emerging markets and the entry level of the smartphone segment.

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Motorola has shipped 6.5 million devices in Q1 of 2014

Motorola Mobility COO Rick Osterloh went on Twitter to disclose the company has shipped 6.5 million devices in Q1 of 2014. Big numbers, note that shipped doesn't necessarily mean sold so the actual profits earned by Moto smartphones is yet to be determined.

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Second-gen Moto X rumoured to get various back panel options

Customization is key for Motorola. That is why the rumoured “Moto X+1” a.k.a. the second generation Moto X will reportedly get 25 different panel options. @evleaks on Twitter leaked the different colors that might be available:

Cool: Navy, Turquoise, Olive, Royal Blue, Dark Teal

Neutral: Slate, Purple, Smoke, Black, Chalk

Warm: Red, Orange, Lemon Lime, Violet, Crimson, Raspberry, Cabernet

Wood: Teak, Bamboo, Rosewood, Ebony

Leather: Black, Red, Grey, Blue

Motorola dives into wearables with Android-powered Moto 360 smartwarch

Motorola Mobility is no stranger to wearables, but it is committing to giving its current Moto X and Moto G smartphones a companion device in the Moto 360. A round smartwatch that looks like a premium watch. Here's a brief description from Moto's blog.

"Moto 360 keeps you on time and up to date without taking you out of the moment or distracting you, telling you what you need to know before you know you need it through subtle alerts and notifications. With just a twist of the wrist you can see who’s emailing or calling, what time your next meeting is or a friend’s latest social post. 

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