Nielsen adds Facebook to measure popularity of TV shows online

Nielsen used to only use Twitter chatter to measure how popular a television show is online. Now, Facebook will be included in rating the popularity of shows on the web. Nielsen will be calling it Social Content Ratings, which replaces the existing Twitter TV Ratings, and it’ll track live activity during awards shows, original series premieres, and sporting events.

The information it gets from Facebook will be the stuff you share publicly or those you share with friends and followers. These will be included in the ratings Nielsen will release for the first half of 2016. They won’t get the specifics on the content, though. Instead, Facebook will be offering aggregate data. We won’t be surprised if Instagram is the next to be added and your memes might be put to use.

Source: Engadget

Who's tracking who? NFB debuts interactive documentary at Tribeca Film Festival

 

By Sonya Davidson

How are we being tracked online? How is our data sold? What's happening? In a digital documentary series Do Not Track we can find out. The documentary is one of five works selected for the 2015 edition of Storyscapes, an annual transmedia showcase at the 14th annual Tribeca Film Festival in NY, running from April 16 -19, 2015. 

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BEEP gaining celebrity status

By Sonya Davidson

Have you heard of Beep? This relatively new comer to the social media circles is causing a bit of a frenzy since it's recent launch in October 2014. The social media voice network has recently announced it's now reaching over 50 million poeple from the United States to the Philippines. 

In comparison to Twitter's growth in its early days, Beep is growing twice as fast and the company expects to quadruple its users in 2015 (available in iTunes and GooglePlay). 

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Apple hires former social media head at Nike

It seems like Apple is looking to boost its social media presence with its latest hire. The Cupertino-based tech giant has just hired the former social media head of Nike and Burberry, Musa Tariq. He was most recently the global senior director of social media and community, digital brand for Nike from 2012 to this year. And he was with Burberry from 2009 to 2012 and served as the global director for digital marketing. He became the head of the social media accounts of Burberry in 2011, which was run by Angela Ahrendts, the current retail chief of Apple. Perhaps, Apple is looking to step up its presence on the different social networking sites, particularly since there are no official Twitter or Facebook accounts for the Apple brand itself.

Source: Mashable