How non-comic book fans find their way to Netflix’s Marvel shows

With The Defenders fresh out of Netflix’s and Marvel’s oven, the streaming service is giving us a bit of an insight on how even non-comic book fans are getting hooked into the Marvel shows. Their biggest aide? Netflix’s algorithm. According to Netflix, 80 percent of show discovery on the service is through Netflix recommendations. But how does one go from say Master of None to Jessica Jones? Netflix explains and we’ll let them do the talking (or writing) below:

Anti-heroes and moral ambiguity lead viewers to Marvel’s Daredevil.  

Stories that dabble in life’s grey area heighten viewers’ senses for Daredevil, like the political turmoil of House of Cards and the thin lines of family loyalty in Bloodline. As do characters who blur the lines between vigilante and villain, like Walter White’s entrepreneurial antics in Breaking Bad and Dexter Morgan’s homicidal heroics in Dexter. 

Sharp humor, strong females and dark crime draw watchers to Marvel’s Jessica Jones.

It’s Jessica Jones' sharp wit that makes her binge-worthy. Series with smart humor, like Master of None, Friends, and John Mulaney: The Comeback Kid, draw viewers to Jones as do stories with strong female leads, like Orange is the New Black.

A nod to her detective roots, series immersed in dark criminal worlds also do the trick, like the psychological thrill of Making A Murderer.

Dangerous worlds and complex consequences direct viewers to Marvel’s Luke Cage.

Shows that expose the dark side of society draw viewers to Luke Cage, like the question of guilt in Amanda Knox and the examination of technology in Black Mirror.

Similarly, series immersed in dangerous realms, like a cartel-ridden Medellin in Narcos and a zombie-filled Atlanta in The Walking Dead, lead watchers to Cage’s world.

Edgy coming-of-age tales steer watchers to Marvel’s Iron Fist.

Grit isn’t the only path to a comic binge. Edgy coming-of-age series, like Love, Shameless and 13 Reasons Why, bring viewers to Danny Rand and his transitional tale from orphan to crime fighter.

The passage from warrior to winner also struck a chord with viewers courtesy of Ultimate Beastmaster.