How the $1.8 Billion in-game advertising industry works

We had the privilege of speaking with Jeffrey Dickstein of Massive Incorporated who is a Microsoft subsidiary that handles in-game advertising. These are the familiar brands and ad billboards that are seen in games and are part of real-world campaigns. Sports games are the most popular way to deliver these ads since advertisements are already part of the in-stadium environment.

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Toronto's Xtreme Labs Announces 10 Million BlackBerry Downloads; Sets Sights on iPad

Xtreme Labs, a leading strategic mobile consulting and development firm, today announced they have recorded their 10 millionth download for their clients' Blackberry-exclusive apps.

Already the creator of over 100 mobile applications for an array of reputable clients, Xtreme Labs has dozens of additional apps currently under development. "We're extremely busy at the Labs," says Farhan Thawar, VP of Engineering at Xtreme Labs. "Our reputation is preceding us when it comes time for potential clients to choose a strategic partner for mobile applications."

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XBox 360 Slim leaked on Italian website (via Joystiq)

Seems there is an XBox 360 Slim and seems it is a day or so away from being launched. According to Joystiq the new XBox is also expected to work with the motion sensing Project Natale which has been renamed KInect.

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ArcaniA – Gothic 4: by DreamCatcher Games

 

Toronto-based design studio DreamCatcher Games and JoWooD Entertainment released new screenshots from the up-coming RPG Adventure “ArcaniA: Gothic 4” which will be released on Xbox 360, PS3 and PC. The latest installment in the renowned Gothic series is set about 12 years after the events shown in “Gothic 3”, and again invites the player to a fantastic journey through a war-torn world.

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