Entries in L'Oreal (7)

Wednesday
Jan202021

This YSL lipstick gadget lets you create countless shades

The Yves Saint Laurent Beauté Rouge Sur Mesure Powered by Perso mixes shades to suit your mood (Source: L'Oreal)

Back in CES 2020, L'Oreal was already showing off this beauty gadget that lets you mix and match lipsticks to create the shade you want. This year, the company is ready to introduce this pod-based lipstick solution. The Yves Saint Laurent Beauté Rouge Sur Mesure Powered by Perso uses three different lipstick pods and squirts the liquid at the top of the device for the wearer to mix and create the shade they want. The top part doubles as a compact so that you can take the new shade with you.

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Thursday
Jan092020

CES 2020: L'Oreal Perso wants to customize your skin care and makeup routines

L'Oreal Technology Incubator

The idea behind L'Oreal Technology Incubator's newest project revolves around personalization. It's even in the name itself. The L'Oreal Perso uses augmented reality, artificial intelligence, and environmental data (like weather and UV index) to mix and dispense the exact amount of product you need from three NFC-enabled cartridges. The products in these cartridges could be serum, antioxidant, and moisturizer. 

Perso uses the app first to scan your face so it can analyze your skin's condition. It will grade your skin's quality based on criteria like dark spots, radiance, sagging, wrinkles, and pore visibility. The app will also take into account your skin-care goals, like getting rid of dark spots. 

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Wednesday
Jan062016

CES 2016: L’Oreal gets into the wearable tech game

L’Oreal isn’t a brand you usually associate with the Consumer Electronics Show. But they are here this year to show off new wearable and internet-connected products. Their first device is made in partnership with manufacturing and logistics company PCH. It’s a UV-sensing stretchable patch worn on the skin that will then be scanned using a smartphone app to tell the strength of the sun’s rays. This My UV Patch is meant to educate the public about the effects of too much sun exposure. It can be worn around five days and it’ll be given away for free. It’ll be launching in 16 countries and is seen as a way for the company to help develop new products in the future.

Source: BBC

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