Top tips for marketing with Twitter

Are you currently utilizing Twitter as a marketing tool for your business? If not, and you’re simply sticking with other social media like Facebook and Instagram, you are missing out. Statistics show that approximately 42% of customers learn about new services and products on Twitter.

As a result, it is important for your brand to have a base on the Twitter platform. Not only is it incredibly easy to create an account, but it is just as straightforward to make posts and interact with customers. However, what isn’t so simple is being able to market effectively with the platform.

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Gillette unveils Avengers-inspired razors

In a savvy marketing move or a delayed April Fool's joke, Gillette pulled a stunt aimed at the fans of Marvel's The Avengers. Just ahead of the release of Avengers: Age of Ultron, Gillette said they partnered with Stark Industries (yes, Tony Stark's empire) to create four prototypes inspired by four characters from the franchise: Iron Man, The Hulk, Captain America, and Thor. The models are named Repulsor1, the XLGamma, and Thunder. It's kind of easy to tell which model belongs to which superhero. Marketing ploy it may be, it's an entertaining one. Now, imagine how many of these they'd sell if it actually went into production. 

Source: CNN Money | Via: Ubergizmo 

HTC America just released a rap video

Innovating more than just the mobile space with their often excellent but under appreciated mobile devices, HTC showing some hustle and flow marketing its brand with the above video titled "Doc G's HTC Anthem "Hold the Crown" w/ David Bruce. The video itself feels rather low budget but is a fun thing to watch. It praises HTC's features while throwing shade at rival smartphones. If you like the song enough, download it here.