Pinterest localizes search for international users

Pinterest is hoping to get more non-English speaking users to use its site more. That’s why the company implemented increased localized search results as well as international autocomplete and spellcheck. It seems to have a positive effect though as more pinners in countries like Brazil, France, Germany, and Japan have discovered and saved twice the amount of localized pins using search.

The site also has a new language detection model and algorithm to show relevant and similar pins that also match localized descriptions and links without duplicating what’s in their users’ feed.

Source: Pinterest | Via: The Next Web

Pinterest looking to diversify its workforce

Pinterest has plans to bring in more women and minorities into its staff, according to Evan Sharp, the company’s co-founder and CEO. Sharp detailed in a blog post how they plan to change its full-time engineering sector to have 30 percent female and eight percent minorities. They also intend to put to practice the “Rooney-rule” where they are required to interview at least one person from an underrepresented background and one female candidate for every available leadership role. By making their plans public, Pinterest hopes other companies will follow suit.

Source: Pinterest | Via: Jezebel

iOS users get easy-to-use Pin button for Pinterest

Web and Android users have been able to easily pin images they like onto their boards for a while. Finally, iOS users are getting a taste of that to with the new version of Pinterest for iOS. All iOS users need to do to activate the new Pin button is head to the browser and navigate to the More option. From there, you just need to flip the Pinterest option on. The next time you go the Share option in the browser, you’ll be able to see the Pinterest icon there and this’ll help you pin items straight to your wall.

Source: Pinterest | Via: The Next Web | Download: Apple App Store (Free)

Pinterest to integrate ads in home feed

Looking to monetize more, Pinterest will now be showing ads on the home feed. Promoted Pins (a.k.a. ads) were previously only seen in search results and category feeds. Now, it will show up in the home feed for U.S. pinners. They can choose to hide the Promoted Pins if they don’t want to see them. But that is one additional step to take. There isn’t anything in the announcement yet if it’ll make its way here, but we won’t be surprised if it will.

Source: Pinterest