CinemaNow launches Disc to Digital Service in Canada with Best Buy and Future Shop

Text and photos by Gadjo Cardenas Sevilla

CinemaNow launched its Disc to Digital Service in downtown Toronto earlier today. The event, sponsored by Best Buy and Future Shop, feature a panel that included Loveena Chera, Director of CinemaNow Canada, Brian Humes, Executive Vice President - Canada & United Kingdom 20th Century Fox Home Entertainment, Edward Han, Vice President, Digital Account Management, Sony Pictures Home Entertainment, John Melluso, Vice President, Sales, Universal Studios Canada Inc and Aksel Lielmanis, Executive Director, New Release Marketing Warner Bros. Entertainment Canada Inc.

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CinemaNow offers video rentals on demand on PCs, Macs and SmartTVs and Blu-Rays

With the demise of video rental powerhouses, Blockbuster and Rogers – the competition for consumer dollars in the rental space is heating up. Best Buy/Future Shop recently entered the competition with the launch of CinemaNow.

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