Apple boasts computing capabilities of the iPad Pro in a new ad

Apple wants to redefine your thoughts on their tablets and what their iPad Pro lineup can do with a new ad. Instead of focusing on these being desktop replacements, what they’re boasting off is the versatility of these tablets. The 12.9-inch and 9.7-inch iPad Pro models allow you to use an external keyboard, which you can also put away to doodle on the screen using the Apple Pencil. We’re not sure if this is a convincing enough strategy to get people to put away their laptops and PCs—since tablets can only do so much after all. But it does put in a nutshell the best features the iPad Pro can offer users.

YouTube helps businesses create video ads

You don’t have to be a big corporation to be able to share your online ads on YouTube. The streaming video giant is now helping out small businesses create their own video ads with its new suite of products called YouTube Director. The free YouTube Director for Business app is available for iOS users in Canada and the U.S. and allows you to create video ads right from your smartphone. You don’t even need to worry about editing as well. You can check out the app in action in the video above where YouTube challenged five video owners to create their ad.

Or if you want YouTube to create a video ad based on your app, if you have one or if that’s your business. YouTube Director can generate a video ad based on the assets you have like logos and app screenshots in the Apple App Store and Google Play Store.

Source: YouTube

Apple to start showing ads in App Store

Google’s done it to the Play Store last year and now Apple’s bringing it into its own App Store in the U.S. iOS users will soon see paid ads show up when you search for specific apps in the App Store. Apple claims they’ll show no more than one ad marked in blue at the top of the search list when you look by name or subject. The tech giant claims this it a way to bring visibility to apps that are finding it hard to get noticed in an increasingly crowded app market. Apple promises that wealthy advertisers won’t dominate the results and they are working on ways to help users find new apps.

Aside from this, Apple is encouraging app-makers to sell their apps on a subscription basis. They promise these developers bigger revenue cut (from 70 percent to 85 percent) if consumers maintain their subscription for at least a year. This, they say, will help give developers a more reliable and long-term stream of income.

Source: Apple

Apple outs 8 new amazing ‘Shot on iPhone’ ads

The new ‘Shot on iPhone’ ads highlight the iPhone’s video recording functions and show how creative users can get with them. There’s this fun timelapse clip of penguins that you see above taken by Nicolas D. in Pleneau Bay, Antarctica, which is set to the song “Gossipo Perpetuo” by Jean-Jacques Perrey; a slow-mo clip of a hippo shot by Craig J. in Kasane, Botswana; and six more visually arresting ads. We’re embedding the rest of the videos below for you to see.

Click to read more ...